No, wait. I mean sick. Sick and wrong and pure distasteful vileness and what is the world coming to.
And genius. And hilarious.
Viral marketing. Sinister as hell. It's when an ad company creates a twisted little promotion specifically designed to bypass the mainstream and penetrate the subculture and be spread by word of mouth and word of e-mail, and everyone forwards it on to their friends and family and says oh my God you've got to see this hilarious video oh my God it's so funny/sick/horrible/twisted oh my God click here now.